Indian e-commerce giant Flipkart will kick-off the festive season with its annual BIG Billion Days sale around October 9-10. In its showdown with Amazon Great Indian Sale, Flipkart will offer steep reductions on smartphones at some stage in its Diwali sale.
The cellphone segment is the biggest e-commerce class in India and it accounts for 55 percent of online shopping in India. Flipkart aims to keep its dominance in online sales. According to Counterpoint Research, Flipkart had a 54 percent percentage of online sales within the March quarter while Amazon had 30 percent.
The Bengaluru-based e-tailer will release 20 new models and could attempt to attract customers which can be in favour of offline purchasing, not just thru ‘deep reductions of price’ but also by way of providing offerings like handset repair at premises and record buyback guarantee schemes, Ayyappan Rajagopal, senior director at Flipkart.
Of the brand new launches, 14 models could be within the Rs 5000 to Rs 15,000 segment, which accounts for 85 percentage of the whole unit sales. Flipkart has tripled its stock and planned to avoid out-of-inventory conditions.
Phone agencies are in sync with Flipkart’s approach as even the offline-targeted manufacturers are hoping to power up income through online medium this year and are presenting better reductions in price.
“Last yr all through the festive season, Flipkart accounted for one in three smartphones sold in the country. This year, we are aiming at 50 percentage of all smartphones sold in the one month leading to Diwali, beginning with Big Billion Days,” he added. Due to the growing competition, many manufacturers have come on board like Nokia, Oppo’s RealMe, Panasonic, Xiaomi’s p.c., Asus and Infinix, Rajagopalan stated.
LATEST INFUSION
The web marketplace arm of Flipkart, Flipkart net, received over Rs 3462 crore from Flipkart marketplace, Singapore, to provide extra ammunition to the organization, specifically for the upcoming sale.
This yr’s competition is about to be even more aggressive as each companies have acquired giant investments at some point of the yr to ramp up their product range and fast deliveries to its clients.
Flipkart will use this money to head deep into grocery, ticketing and feature also been talking about pharmacy.
Amazon India has obtained greater than €1 billion in its major market unit Amazon dealer offerings this year from its discern business enterprise
